Motorola apparently preparing a series of strategies to extend the reach of the company's newest flagship smartphone, the Moto X. The company plans to bring cheap versions to market prepaid Moto X United States (U.S.) and developing markets, the next few months.
Consumers are sensitive to price are considered not to be interested at a price of USD199 with a two-year contract. Therefore, Motorola will bring cheap versions Moto X. This plan is directly expressed by Chie Executive Officer (CEO) Motorola Mobility Dennis Woodside, Moto X at a launch event in New York.
Cheap version of Moto X will be designed to attract consumers and sold internationally, where most people do not buy a subsidized device, as well as prepaid wireless market in the U.S., which usually pay the price directly. "We want everyone to have access to affordable smartphone," said Woodside, as quoted from Cnet, on Friday (02/08/2013).
Woodside said, consumers in emerging markets tend to be price sensitive. What's more, wireless carriers typically do not offer subsidized devices. "I want Motorola to offer cutting edge technology at affordable prices, so that consumers who sensitf the price does not have to choose between spending a lot of money for a device or buy old device with obsolete technology," he explained.
Unfortunately Woodside reluctant to specify whether the superior features Moto X will also be owned by the cheap versions of these devices. He said, Moto X is only one of a series of new devices that will be launched under the brand Moto X in the coming weeks.
"Moto X is a brand that is so we focus now. And there will be more coming. Additional products you will see in a few months," said Wood.