Basic optimization on the website provided by the webmaster of the search engine is easy for us to do but to become popular in the search engines we have to give something different to our website. Efforts we can do is avoid competition from the website that has a high keyword. It is not easy to create content that is unique because every website has some possibility of the same content even have a keyword that is different.
Perhaps you are not interested to use keywords that are not popular, but the actual keywords that are not popular this would provide benefits for our website to appear on the first page of search engine results. To achieve results in the main search engines is not easy for the website that has a young age but did not close the possibility for the website for the show posted on the main website when it has had keywords with content that is unique.
I have seen more of the thousands of websites that have the same topic but different is the amount of traffic and link popularity. I have seen many websites that do not have a PageRank and appear at the first page of search engines with keywords that match the desire of the user. In the monitoring was done by me especially for the Google search engine, Google provides an opportunity on the website that does not have PageRank to appear on the main page along with a website that has a high PageRank. Website shown on the search engines generally have a unique content and match the user's request.
Strategy in the SEO we need to apply in every web page that will be created, follow all the rules with the optimization provided by the search engine's webmaster. SEO is the steps that we must do so pages that have been made are shown in search engine results page. SEO rules that have been provided by the search engine's webmaster is not complicated to apply to every web page that we will be built, the rules of SEO have been provided that will help a spider to collect data quickly from our website. So we need not hesitate to do SEO, and keywords that are less popular will give positive effect for the long term with a more specific target.