Friday, December 16, 2011

Steve Jobs Does Not Like Think Different

Apple products in addition to the famous iconic, one slogan 'Think Different' campaign is also one that makes the company is always remembered. But you know, initially Apple CEO Steve Jobs strongly disagree with the slogan.

According to the story from the nearest company, when Jobs first introduced the slogan 'Think Different' by the marketing team, which came out of his mouth is "Nonsense!". This rejection was eventually changed, and Jobs continue to use that slogan and make it part of history.

This little secret himself appeared in the Forbes article, written by Rob Siltanen who is chairman and chief creative officer at Siltanen and Partners. And deliberately inspired to write this because the other side of Jobs, who stated in his biography book written by Walter Isaacson.

"How do I know what happened there? Because I was there, right in the middle. At that time I was creative director and managing partner at TBWA / Chiat / Day designated by the CEO and CCO Lee Clow,"

"Steve Jobs is involved enough in the ad and every aspect of Apple's business. In fact, he openly opposed to hard on the commercial slogan 'To Crazy Ones' which eventually will play an important role in helping Apple achieve one of the biggest corporate turnaround in business history, "said Rob.

RIM Shipments Decreased at the End of the Year

Research in Motion (RIM) BlackBerry and Playbook reported sales in the last quarter in the year 2011. From these reports, shipment of RIM's smartphones and tablets experienced a decrease in the number of quarter end of the year.

Over the last three months of the BlackBerry sold over 14.1 million units, this result has increased 33 percent from the previous quarter. While shipments Playbook, only able to send as many as 150 thousand units.

Although up from the previous quarter, in truth what is obtained by the RIM is not too good compared to the same quarter in previous year. In the same quarter last year, RIM's successful BlackBerry shipped 14.2 million units, or a decline of 100 thousand units this year. So also with the Playbook, which even the previous quarter was able to sell 200 thousand units of tablets.

Canadian-based company was founded has seen decline in the BlackBerry market share in recent years due to the presence of new entrants such as Apple's iPhone and Google Android platform. Even in 2006, successful BlackBerry smartphone market share of 50 percent, currently in the third quarter of 2011, the BlackBerry OS platform only 8 percent.

The results are less satisfactory, of course, makes co-CEO Lazaridis of RIM Jim Balsille and apologized for the poor performance of enterprise IT. They were immediately punished by reducing his salary to $ 1 a year. "We ask for your patience and confidence. We realize that we are not meeting expectations," said Lazaridis

Apple Target Next Year

A new survey by AlphaWise, shows the demand for the iPad and iPhone will be higher than expected. The company is likely to sell nearly 200 million units of smartphones in 2012.

Menururt analysis of the survey of Fortune Tech, iPhone sales of all products including iPhone 3G and iPhone 4S will likely be 20 to 30 percent higher than previous estimates for the quarter. The figure shows that the demand increases beyond previous expectations on the device.

This increase will be in Q1 2012. While sales of iPad with a high price is considered not to be affected by the release tablets Kindle Fire, as assumed previously. If the survey results were proven true, then Apple could sell 54 million iPhones in the next quarter and nearly 200 million during the year.

These figures will be 'reading' is good for Apple investors. But the presence of the Asus Eee Pad Transformer which will be launched in the first quarter of next year, seems also to be anticipated as new rival Apple.

Russian Missiles Could Reach U.S. Defense System.

Tensions again between Russia and the United States. Latest, Russia claimed defense system capable of reaching the United States. "Russia's strategic missile could reach the U.S. missile defense system in Europe," said Russian officer Lieutenant General Sergey Karakaev.

Sergey Karakaev Russian military also announced a plan that would create a new missile-based liquid propellants. This missile has the ability to overcome the attack of the missile defense system through the use of vehicle design and advanced warheads and fuel usage better. Sergey Karakaev further stressed that the need to create a new missile is a reaction to the development of technology ABM by the U.S.

Strain relations between the two countries triggered by the development of U.S. missile defense system and NATO in Europe. Russia wants legal assurance that the system will not threaten Russia's nuclear facilities but the U.S. reluctant to provide guarantees. Russia chose to get tough on this issue. President Medvedev has ordered Secretary of Defense to develop further measures to fight the U.S. defense system.