Are you marketing target in the year 2010 has been achieved? Congratulations! If you have achieved, and if not there's still time to pursue a more optimal increase in marketing in 2011. Many things are usually done when a target can be achieved, among others, by having a party together, vacation together, or have fun together. It is fine to do, insofar as not excessive. But more important than that all is to ensure also that we always make a deeper study of our target.
Does our target for this can be achieved because it is a small target, or even too small? Or, honestly, whether it is optimal that the target we set for this.? Will it be bigger? Or, do we feel unable to reach a much larger target again? The study is important, because if we more open wider horizons opened again, it turns out we could find the fact that some competitors we can achieve goals far greater than our target for this.
Can 50 percent greater, or could even be 500 percent greater than the target which we have stakes and achieve. In fact, the actual capital and the ability of our competitors are also not much different from what we have. Worse yet, if competitors were not widely known among the general public, while your company or your brand is already much longer and been more widely known.
Why did it happen that kind of company, with capital and resources are almost equal, but achievement of the target is very much different? One reason is the lack of openness will be the competition that exists. In any business, we should continually breaking, and willing to learn, as well as from our competitors. If indeed our competitors have a great many advantages, why do not we learn or imitate their practices to become better. Because, basically competitors, we also can help improve our marketing. Why, how come?
In my opinion, if we really want to grow our business faster and more powerful, in fact we can also learn from competitors who have achieved extraordinary success. In addition to learning from competitors, we actually can work with them. As I have described, that to increase the variety of businesses that I have, not infrequently, I also work with existing competitors.
In an existing business competition, of course there is a chance for us to work together or complement each other. For example, as a speaker often I have a very solid schedule. And if there are clients from large corporations who asked me to fill in the seminar in his company, while my own schedule is not possible, then I give the opportunity to attract other speakers as well as my competitors.
Because in running any business, I always make a win-win principle. Where other people win I can win. Thus, I also get the same opportunity if there is another speaker who was unable to schedule, or perhaps in the form of opportunities or employment opportunities to each other. Then we actually can change the angle of view that exist, from competitors become partners. Why competitors can also be a source of inspiration to help us improve your marketing?
For example, there are companies that set the annual target of 5 billion, there were competing firms with capital and resources that are similar could set a target of 25 billion, and targets are actually achievable. Why with capital and resources are almost the same attainment target can be much different? As taught by Anthony Robbins-successful coach number one in the world, always implement the concept of CANI: Constant and Neverending Improvement.
To be able to achieve something more powerful, we must always continue to take an improvement, monitoring progress and of course better. Guide to, among others by answering and practicing some of these questions: Why did I make this target?, Are made already optimal target or not? If not, is it still could be improved? Up to how much? Resources and what tools are required and can be further optimized so that it can achieve extraordinary goals?
Value-added, time factor, and offers what can be improved so that we can be more optimal marketing? If until now you have the target to be achieved, and you want to continue to improve and achieve even more powerful target, the answer to these questions, and immediately take action.
Tung Desem Waringin - Success Coach.