Google bought the company's desire travel ITA Software worth USD700 million, finally received approval from the U.S. government, in this case the Department of Justice. This purchase will give Google an important role in online travel industry. Through this purchase, Google promises more choice and better way to find airline tickets online to combine technology ITA, which supports the majority of airline reservation systems United States, and popular travel sites.
However, Google must meet several conditions if it wanted to purchase a plan that actually happened. Google should allow existing customers ITA extend their contract until 2016 and ensure that new customers get the services ITA "fair, reasonable and not bound by the terms of the discriminatory". In addition, Google is prohibited from making agreements with airlines that have the potential to limit the distribution of seats and booking information to its competitors.
Google's decision to buy ITA Software was raised fears among competitors if the company from Mountain View that will increasingly dominate the internet search engine. No doubt, the Department of Justice also provides the requirements for Google to continue to receive supervision of federal authorities to ensure that the company was not to practice monopoly.
"The government obviously wanted to keep an eye on Google. Ability to use internet search dominance to close the competition with its competitors is nothing new in the travel industry," said Thomas Barnett as a lawyer for Expedia Inc., which opposes the deal with a number of other online travel services like Travelocity, Kayak Software, and Microsoft's Bing.