Based on the latest survey from BIO Agency, one of five in the UK smart phone owners use applications on their handsets to shop. BIO Agency claims, UK residents spend around 581 million pounds each year for spending by using the application, in which each owner smartphone is expected to spend up to 30 pounds every month.
"People want the comfort and convenience when shopping. You probably can not go to the store or have access to a computer. But you must hold the phone," said managing director of BIO Agency, Peter Veash. "By using the application, users also can compare prices easily. They can shop at stores A and in an instant price check at the store B," said Peter Veash. Further, BIO Agency explained, the goods of the most widely purchased through smartphone applications are groceries, DVDs, cinema tickets and train tickets.