Saturday, March 19, 2011

Mobile Phone is Not More Popular than Traditional Media

Today, more people are using mobile phones to access news. But a new study reveals, not necessarily new media will replace traditional media. Usually, what happens with the new media is that they compete to move the older media to a certain extent,
"But at least early in its development, mobile media did not carry away from older media, because they have separate own fans," said Professor John Dimmick from Ohio State University. The study involved 166 participants who agreed to keep diaries and write down the media that they use during the day. They note where and when they access various media technologies, including mobile media technologies such as smart phones, television, newspapers, computers, radio and others.

Participants noted whenever they access news, sports or weather content, on any technology in place and time. The team found that the legacy media such as newspapers, radio and television are still just as popular as ever. Mobile media to fill space and time where people are moving, away from their offices and homes. Overall, mobile media is still a relatively small player, only about seven percent of all media sessions.

Computers are the most popular methods to access news, with approximately 24 percent of all media sessions that occur on the desktop and 15 percent on a laptop. The use of television is about 29 percent of all media sessions. Newspapers and radio each contributed about nine percent. For example, the mobile is the preferred method for accessing news over the work, but television has led to the afternoon and evening.

No comments:

Post a Comment

Free Comments, Positive and no SPAM !!!!